Cookie Policy

Last Updated: December 6, 2025

This Cookie Policy explains how Urban Modesty (“Urban Modesty,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on urbanmodesty.com and any related pages, subdomains, or services (the “Site”). It should be read together with our Privacy Policy, which explains how we collect, use, disclose, and protect personal information.

This Cookie Policy is provided for general informational purposes and is intended to help us align with applicable laws such as the GDPR, UK GDPR, ePrivacy rules, CCPA/CPRA and similar laws, where they apply. It does not constitute legal advice. You should consult your own legal counsel to obtain advice with respect to any particular legal matter.

Contents

  1. What Are Cookies and Similar Technologies?
  2. Why We Use Cookies
  3. Cookie Categories & Legal Bases
  4. Cookies We Use (Representative List)
  5. Your Choices & Controls
  6. Third-Party Cookies & Services
  7. Legal Basis, Rights & Compliance
  8. Changes to This Cookie Policy
  9. Contact Us

1. What Are Cookies and Similar Technologies?

Cookies are small text files that are stored on your computer, mobile device, or other device when you visit a website. Cookies help websites recognize your device, remember your actions and preferences, and improve your overall experience.

Similar Technologies

We and our service providers may also use similar technologies, such as:

  • Web beacons / pixels: Tiny images or snippets of code that track how you interact with pages and emails (for example, whether you opened an email or visited a particular page).
  • Local storage and session storage: Technologies that store information locally in your browser (for example, to remember your preferences or items in your cart).
  • SDKs and tags: Code in our Site or apps that helps us and our partners understand usage, provide features, and deliver advertising.
  • Device identifiers / fingerprinting: Identifiers that help prevent fraud and keep the Site secure.

First-Party vs. Third-Party; Session vs. Persistent

  • First-party cookies are set directly by Urban Modesty (or by Shopify on our behalf for this Site).
  • Third-party cookies are set by other companies (for example, analytics, advertising, or social media partners).
  • Session cookies expire when you close your browser.
  • Persistent cookies stay on your device until they expire or are deleted by you.

2. Why We Use Cookies

Depending on your location and your choices, we may use cookies and similar technologies for the following purposes:

  • Essential operations: To make the Site work (e.g., shopping cart, checkout, secure login, payment processing, fraud prevention, load balancing).
  • Analytics and performance: To understand how visitors use the Site, improve performance, diagnose issues, and measure conversions.
  • Functionality and personalization: To remember your preferences (language, currency, region, sizes), show recently viewed products, and provide enhanced features.
  • Advertising and marketing: To show ads that are more relevant to you, measure ad campaign performance, and build audiences (for example, on Facebook, Instagram, TikTok, Pinterest, Google, and Microsoft).
  • Customer experience: To power helpdesk, chat, review widgets, product recommendations, upsells, and similar features.
  • Multi-channel and integrations: To support sales channels, apps, and integrations (for example, the Shop app, marketplaces, shipping platforms, and payment providers).

3.1 Strictly Necessary Cookies (No Consent Required Where Permitted)

These cookies are essential to provide the Site and services you request (for example, placing items in your cart, checking out, managing payments, preventing fraud, and securing your account). Without these cookies, the Site may not function properly.

Legal basis (where GDPR/UK GDPR applies): We rely on performance of a contract (Art. 6(1)(b)) and/or our legitimate interests (Art. 6(1)(f)) in providing a secure, working website. Under EU/UK ePrivacy rules, consent is generally not required for cookies that are strictly necessary to provide a service you expressly request.

You can still block these cookies in your browser settings, but core features of the Site may not work.

3.2 Analytics & Performance Cookies (Consent Where Required)

These cookies help us understand how visitors use the Site (for example, pages viewed, time spent, links clicked) so we can improve performance and user experience. Data is typically aggregated and/or pseudonymized.

Legal basis (where GDPR/UK GDPR applies): We rely on your consent (Art. 6(1)(a)) obtained through our cookie banner or settings for non-essential analytics cookies.

3.3 Functional Cookies (Consent Where Required)

These cookies allow the Site to provide enhanced functionality and personalization (for example, remembering language or currency, size charts, recently viewed items, reviews and chat preferences). They are not strictly necessary for the Site to work but make your experience better.

Legal basis (where GDPR/UK GDPR applies): We rely on your consent (Art. 6(1)(a)) for non-essential functional cookies.

3.4 Advertising & Targeting Cookies (Consent/Opt-Out)

These cookies are used to deliver advertising that is more relevant to your interests, to limit how often you see an ad, to measure the effectiveness of our campaigns, and to build audiences or “lookalike” profiles. They may track your activity across different websites, apps, and devices.

Legal basis (where GDPR/UK GDPR applies): We rely on your consent (Art. 6(1)(a)). Where CCPA/CPRA and other US state laws apply: Some advertising cookies may be considered a “sale” or “sharing” of personal information for cross-context behavioral advertising, and you may have the right to opt out as described below.

This section provides a representative overview of the types of cookies and similar technologies that may be used on our Site as of the “Last Updated” date above. Cookie names, providers, purposes, and durations can change over time (for example, when apps or browser technologies change), and third parties may update their cookies without notice to us.

Important: The following is not a guarantee that every cookie listed is always in use, nor that other cookies will never be used. Actual cookies present at any given time will depend on factors such as your browser, device, location, consent choices, and which features you use.

4.1 Shopify Platform Cookies (Urban Modesty storefront)

Cookie Purpose Category Typical Duration
_shopify_y Visitor identification & analytics Analytics 1 year
_shopify_s Session tracking Essential / Analytics Session
_shopify_sa_p, _shopify_sa_t Sales attribution and marketing analytics Advertising / Analytics 30 minutes
cart, cart_sig, cart_ts, cart_ver Shopping cart functionality Strictly Necessary Up to 2 weeks
checkout_token Checkout session management Strictly Necessary Up to 1 year
_secure_session_id Secure session for logged-in users Strictly Necessary Session
secure_customer_sig Customer authentication Strictly Necessary Up to 1 year
storefront_digest Storefront authentication for password-protected stores Strictly Necessary Up to 2 years
_tracking_consent Cookie consent preferences Strictly Necessary Up to 1 year
_cmp_a Consent management platform support Strictly Necessary Up to 1 year
localization, cart_currency Region, language, and currency preferences Functional 2 weeks – 1 year
master_device_id Fraud prevention and security Strictly Necessary Up to 2 years
_orig_referrer, _landing_page Traffic source and landing page tracking Analytics Up to 2 weeks
_shopify_fs, _shopify_evids Event tracking & analytics Analytics Session – 1 year
shop_pay_* Shop Pay accelerated checkout Strictly Necessary Session – 1 year
_shopify_uniq Unique visitor tracking Analytics Up to 1 year

4.2 Google Services (Analytics, Ads, Measurement)

Cookie Purpose Category Typical Duration
_ga, _ga_* Google Analytics user identification Analytics Up to 2 years
_gid Google Analytics 24-hour user ID Analytics 24 hours
_gat, _gat_UA-* Throttling request rate Analytics About 1 minute
_gcl_au, _gcl_aw, _gcl_dc, _gcl_gb Google Ads conversion tracking & attribution Advertising Up to 90 days
IDE Google/DoubleClick ad serving & retargeting Advertising Up to 13 months
test_cookie Tests whether browser accepts cookies Advertising About 15 minutes
CONSENT, SOCS Consent status and user settings Strictly Necessary / Functional 13 months – 2 years
NID Google preferences and personalization Functional About 6 months
1P_JAR Statistics & conversion tracking Advertising About 30 days
AID, APISID, HSID, SAPISID, SID, SSID Authentication, security & fraud prevention Functional / Security Up to 2 years

4.3 Microsoft Services (Clarity, Bing Ads and Related)

Cookie Purpose Category Typical Duration
_clck Clarity user ID & preferences Analytics Up to 1 year
_clsk Clarity session connection Analytics About 1 day
CLID Clarity unique visitor identification Analytics Up to 1 year
ANONCHK Indicates whether MUID is transferred Analytics About 10 minutes
SM Synchronizes MUID across domains Analytics Session
_uetsid Bing Ads session tracking Advertising About 1 day
_uetvid Bing Ads visitor tracking Advertising Up to 13 months
MUID Microsoft user identifier across sites Advertising Up to 13 months
MR MUID refresh indicator Advertising About 7 days
SRM_B Microsoft tracking across properties Advertising Up to 13 months
MSPTC Microsoft Partner conversion tracking Advertising Up to 1 year

4.4 Meta (Facebook & Instagram)

Cookie Purpose Category Typical Duration
_fbp Facebook Pixel visitor identification Advertising Up to 90 days
_fbc Facebook click-through attribution Advertising Up to 90 days
fr Ad delivery, retargeting & frequency capping Advertising Up to 90 days
sb Browser identification Advertising Up to 2 years
datr Security and fraud prevention Advertising / Security Up to 2 years
c_user Facebook user ID (if logged in) Functional Up to 90 days
xs Session management Functional Up to 90 days
spin Security & authentication Functional About 1 day
wd Browser window dimensions Functional About 7 days

4.5 TikTok

Cookie Purpose Category Typical Duration
_ttp TikTok Pixel user tracking & conversions Advertising Up to 13 months
_tt_enable_cookie Checks whether cookies are enabled Advertising Up to 13 months
ttclid Click-through attribution Advertising Up to 13 months
tt_appInfo, tt_sessionId Session and app-related tracking Advertising Session
tt_pixel_session_index Pixel session analytics Advertising Session

4.6 Pinterest

Cookie Purpose Category Typical Duration
_pin_unauth Tracking for non-logged-in users Advertising Up to 1 year
_pinterest_ct_ua Conversion tracking user agent Advertising Up to 1 year
_epik Enhanced match & conversion tracking Advertising Up to 1 year
_pinterest_sess Pinterest session tracking Advertising Up to 1 year
_routing_id Traffic routing and load balancing Functional Session

4.7 Email & SMS Marketing (e.g., Omnisend)

Cookie Purpose Category Typical Duration
omnisend-form-* Popup and form display and submissions Advertising / Functional Up to 1 year
omnisendSessionID Session analytics for campaigns Advertising Session
omnisendContactID Subscriber identification Advertising Up to 1 year
omnisend-shown-* Controls popup frequency Functional Varies

4.8 Reviews, Social Proof & Customer Experience

Cookie Purpose Category Typical Duration
judgeme_*, jdgm-* Judge.me product review widgets Functional Up to 1 year
_tp_session_id Trustpilot session tracking Functional Session
_tp_visitor_id Trustpilot visitor identification Functional Up to 1 year
reputon_* Google Reviews widget functionality Functional Up to 1 year
moosedesk_* Helpdesk and ticket management Functional Up to 1 year
__zlcmid Zendesk chat widget identification Functional Up to 1 year
ZD-* Zendesk session and user identification Functional Session – 1 year

4.9 Functionality & Personalization Apps

Cookie Purpose Category Typical Duration
kiwi-size-* Size chart preferences and recommendations Functional Up to 1 year
reconvert_* Post-purchase upsells and offers Functional / Advertising Up to 30 days
gsc_* On-site widgets and popups (e.g., GetSiteControl) Functional Up to 30 days
kaching_* Cart drawer and in-cart features Functional Up to 30 days
vairo_* Product recommendation functionality Functional Up to 1 year
ns_delivery_* Estimated delivery date display Functional Up to 30 days

4.10 Payment, Shipping & Integrations

Cookie Purpose Category Typical Duration
klarna_* Klarna payment and financing options Strictly Necessary Session – 1 year
__klarna_sdk_* Klarna SDK functionality Strictly Necessary Session
shipstation_* ShipStation shipping & label processes Strictly Necessary / Functional Session – 30 days
shop_app_* Shop app integration Functional Up to 1 year
amazon_* Amazon channel / marketplace integrations Functional Session – 1 year
mirakl_* Marketplace integrations (Mirakl) Functional Session – 1 year
shopify_flow_* Shopify Flow automation Functional Session
zapier_* Zapier integration triggers Functional Session

Note: Third-party providers may change the cookies they use at any time. We aim to keep this section reasonably up to date, but it may not always reflect every cookie in real time. For a current view of cookies in your browser, you can use your browser’s developer tools or a dedicated cookie scanning tool.

5. Your Choices & Controls

5.1 Cookie Banner and Settings

Where required by law, we will present you with a cookie banner when you first visit the Site (and periodically thereafter) that lets you:

  • Accept all cookies;
  • Reject all non-essential cookies; or
  • Customize your preferences by category (for example, analytics, functional, advertising).

You can usually change your choices at any time by clicking “Cookie Preferences,” “Manage Cookies,” or a similar link in the Site footer (if available) or by adjusting your browser settings, as described below.

5.2 Browser Controls

You can manage cookies directly in your browser, including to:

  • View and delete cookies;
  • Block all cookies;
  • Block third-party cookies;
  • Clear cookies when you close the browser; and
  • Receive alerts before cookies are stored.

Browser help pages:

Note: If you block or delete strictly necessary cookies, some parts of the Site (including the cart and checkout) may not function properly.

5.3 Global Privacy Control (GPC)

Where required by law (for example, under CCPA/CPRA in California), we treat certain browser- or extension-based signals, such as the Global Privacy Control (“GPC”), as a request to opt out of the “sale” or “sharing” of your personal information for cross-context behavioral advertising.

If your browser sends a GPC signal, we will treat it, to the extent legally required and technically feasible, as an opt-out request for the browser and device that sent the signal. If we can reasonably connect that device or browser to an existing account, we will also apply the request to that account.

To learn more or to enable GPC, visit https://globalprivacycontrol.org.

5.4 Do Not Track (DNT)

Other than GPC as described above, we currently do not respond to “Do Not Track” (DNT) signals because there is no widely accepted standard governing how websites should respond to such signals. You can still manage cookies and targeted advertising using the tools described in this policy.

5.5 Industry Opt-Out Tools

You can also control many advertising cookies via industry self-regulation tools:

Option Link
Urban Modesty Data Sharing Opt-Out Page urbanmodesty.com/pages/data-sharing-opt-out
Digital Advertising Alliance (US) https://optout.aboutads.info
Network Advertising Initiative (US) https://optout.networkadvertising.org
Your Online Choices (EU) https://www.youronlinechoices.eu
Your Ad Choices (Canada) https://youradchoices.ca

5.6 Platform-Specific Ad Settings

5.7 Mobile Device Settings

  • iOS: Settings > Privacy & Security > Tracking > turn off “Allow Apps to Request to Track.”
  • Android: Settings > Google > Ads > enable “Opt out of Ads Personalization” (or similar, depending on version).

5.8 Marketing Communications

  • Email: Click “unsubscribe” at the bottom of our marketing emails or adjust your preferences in your account (if available).
  • SMS: Reply “STOP” or follow the instructions in the message to opt out.

Even if you opt out of marketing emails or SMS, you may continue to receive non-marketing messages related to your orders or account.

6. Third-Party Cookies & Services

Some cookies are placed by third parties that provide services to us (for example, analytics, advertising networks, payment providers, logistics and fulfillment partners, review platforms, and customer support tools). These third parties may collect information about your use of our Site and other websites or apps over time, in line with their own privacy and cookie policies.

We do not control how these third parties use cookies or how they handle your information once it has been collected. We encourage you to review their privacy and cookie policies directly. Examples include:

Platform & Analytics:

Advertising & Social Media:

Marketing & Email:

Reviews & Customer Experience:

Functionality Apps (examples):

7.1 Legal Basis for Using Cookies (GDPR/UK GDPR)

  • Strictly Necessary Cookies: Performance of a contract (Art. 6(1)(b)) and/or legitimate interests (Art. 6(1)(f)) in providing a secure, working Site.
  • Analytics, Functional, Advertising Cookies: Your consent (Art. 6(1)(a)), obtained through our cookie banner or similar tools, subject to ePrivacy rules.

7.2 Your Rights (Where GDPR/UK GDPR Applies)

If you are in the European Economic Area, United Kingdom, or another region with similar laws, you may have the following rights with respect to personal data linked to cookies, in addition to any other rights set out in our Privacy Policy:

  • Right of access to your personal data;
  • Right to rectification of inaccurate data;
  • Right to erasure (“right to be forgotten”) in certain circumstances;
  • Right to restriction of processing in certain circumstances;
  • Right to data portability in certain circumstances;
  • Right to object to processing, including for direct marketing;
  • Right to withdraw consent at any time (where processing is based on consent);
  • Right to lodge a complaint with your local supervisory authority.

Data Controller (for this Site): Urban Modesty, 7712 5th Avenue, Brooklyn, NY 11209, United States.

7.3 California and Other US State Rights (CCPA/CPRA and Similar Laws)

If you are a resident of California or another US state with a comprehensive privacy law, you may have additional rights, including:

  • Right to know the categories of personal information collected, used, disclosed, “sold,” or “shared”;
  • Right to access specific pieces of personal information (subject to verification);
  • Right to delete personal information, subject to legal exceptions;
  • Right to correct inaccurate personal information;
  • Right to opt out of the “sale” or “sharing” of personal information for cross-context behavioral advertising;
  • Right to limit the use and disclosure of sensitive personal information (where applicable);
  • Right not to be discriminated against for exercising these rights.

Opt-out options include:

7.4 International Transfers

Because we and many of our service providers are located in, or process data in, countries outside your own (including the United States), cookie-related data may be transferred internationally. Where required by law, we take steps to put appropriate safeguards in place, such as Standard Contractual Clauses approved by the European Commission, the UK’s international data transfer mechanisms, or reliance on adequacy decisions, along with contractual and technical measures, as appropriate.

7.5 Children’s Privacy

Our Site is not directed to children under 13 (or under 16 in the EU/UK where that age applies). We do not knowingly use cookies or similar technologies to profile or target children. If you believe a child has provided personal information or has been inappropriately tracked through our Site, please contact us at customercare@urbanmodesty.com, and we will take steps to address the issue in accordance with applicable law.

7.6 Cookie Lifespan

The durations mentioned above are typical maximum durations. In practice, cookies may last for a shorter period if, for example, you clear your browser cookies, use private/incognito mode, or if providers change their settings. Some cookies are renewed (their expiration date is refreshed) when you revisit the Site.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, the technologies we use, or legal and regulatory requirements.

When we make changes, we will:

  • Update the “Last Updated” date at the top of this Cookie Policy; and
  • Post the revised policy on this page.

Where required by law, we will also notify you in a more prominent way (for example, via a notice on the Site or in an email) and may ask for your consent again for material changes related to cookies.

9. Contact Us

If you have questions or concerns about this Cookie Policy or our use of cookies and similar technologies, you can contact us at:

Urban Modesty
7712 5th Avenue
Brooklyn, NY 11209
United States

Email (general & privacy): customercare@urbanmodesty.com
Business inquiries: b2b@urbanmodesty.com
Phone: +1 (347) 578-2996

When contacting us about your privacy or cookie choices, please include enough information for us to identify you (for example, your name, email address, and relevant details about your request). We will respond within the timeframes required by applicable law (for example, usually within 30 days under GDPR, or 45 days under CCPA/CPRA, subject to permitted extensions).